Thursday, December 15, 2011

Taking Worth Kitchen to Catering





First off, the feedback I received from my last post was simply.... amazing. Thank you all! You guys rock. You gave me crazy amount of momentum!

Now on to the next post. Many of you might not know, but for about 9 months I have taken the Worth Kitchen concept, wrapped it up and starting going out and doing a lot of private dinners and catering events. Its has all been going really great. Slow start, but various opportunities have come.

All of a sudden, December rolls around and in one weekend I have to feed about 450 people! WHAT?!?!?!?
I promise pictures will come. Today is the first event of three. I barely slept. My jaw is locked... Tends to happen with stress.
Can't wait for Tuesday when its all over!

As for what will happen with Worth Kitchen once the restaurant kicks off, I am keeping the brand up and running 100%. We will be doing private dinner parties within the restaurant once a month on a given Thursday. The same concept that we have kept alive, 5 course dinner with wine pairings. Along with this, I am keeping Worth Kitchen alive as a catering company. We have been (thankfully!) very successful and want to continue being able to offer the Worth Kitchen experience to others, no matter what size!

But anyways, just wanted to relieve some of the stress and nervous bugs going through me right now! So thank you again for sticking by!


Tuesday, December 13, 2011

From Ideation to Execution


Ideation is always the easier part. Saying, I want to do this or I could build that slips out of our mouth because the power of our mind is limitless. We can build universes in our head, but what becomes the hardest part of it all is the actual creation & execution of said ideas. How many times have you said, I am going to do, build or create something and never actually go through with it?
Well, this time around I decided that it was going to be different for me. I am not going to be the one that says “Yes, I am going to at some point open up a restaurant.” But I instead want to be the one that actually makes it happen, and make it happen in a way that is successful not only in a business way but also in a experiential way.

With that said, I present to you a Cómodo, a restaurant that invites you into the living room of a Latin American home.



NY has been introduced (and has fallen in love) with Latin American street food. Tacos al pastor, elotes on a stick, arepas, and many other Latin American nibbles have become part of NYC foodies’ language. But this is just the beginning, and the city is ready for something more, a deeper connection to Latin American food. C√≥modo will invite its guests into the Latin American home, where they’ll taste the art behind a Latin American dinner party. It will be about the food but it will also go beyond the food, into the experience. It will be social, the way dinner parties are, good food, extraordinary wine and conversations that go deep into the night. Guests will savior the sobremesa and will strike that magic hour after a meal where the best and deepest stories are shared around a table. The food will be prepared with care, seasonality will be considered, a higher level cooking technique will be applied and bright Latin American colors will paint the plates.  Guests will come in and forget about time, the hours will pass and they will leave with a satisfaction in their hearts, stomachs and their souls. 

And so it begins. The true tales of how to open a restaurant in New York and the full process of making it happen will be told and shared. The project will hopefully be up and running very soon. I will eventually also have a kickstarter page up and running. But for the moment I am seeking funding for management partners as well as investors. If interested or know anyone that would be, please let me know!